Direct retail sales are expected to be less than half of Amazon’s business for the first time in its history-a fundamental shift that reflects the expansion of the e-commerce giant beyond its roots as an online store.
Revenue from Amazon Web Services, Amazon Prime, third-party seller services, online advertising and other services accounted for 49.3% of Amazon’s business in the second quarter. The total almost matches the company’s revenue from online and brick-and-mortar stores and seems to be expected to surpass them in the future.
This is one of several key points of Amazon’s second-quarter earnings report released on Thursday afternoon. In this episode of Day 2, GeekWire’s podcast about everything about Amazon, we are bored with Amazon’s numbers.
Participating in the discussion are two veterans in the online retail industry who pay close attention to Amazon’s business:
- Our podcasting collaborators, Jason Boyce, The founder of the top 200 third-party sellers Avenue7Media And co-author Amazon jungle.
- Andrea Leigh, Vice President of Strategy and Insights Click on, A Seattle-based e-commerce technology and services company that works with Amazon’s first-party retail suppliers and third-party sellers. Leigh has served as Amazon’s general manager and retail category leader for nearly 10 years.
Amazon revenue coverage: