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Amazon has further entered the field of video game publishing through the new project of English Studio glowmake

Posted on September 23, 2021September 23, 2021 by William

Amazon Games has partnered with glowmake, an independent studio headquartered in Guilford, England, to release an original video game.
This has expanded Amazon’s third-party publishing work, and its game Department has brought projects from other companies to market. In addition, it has also created its own games, such as new world internal games.
The untitled project of glowmake is the second game Amazon plans to release. It was reported earlier this month that Amazon will bring Korean multiplayer RPG Lost Ark to North America and Europe in 2022.
It is reported that the new game of glowmake is a “creative online cooperation experience” based on original intellectual property rights, which has been launched for some time. Glowmake is hiring a large number of people to assist the project, including game and combat designers and a product manager aimed at “creating a long-term player experience”
Founded in 2015, glowmake is a 25 person studio with many British game development veterans who have participated in games such as fable, little planet and horizon: Zero dawn. Its first game, wonderworlds, mobile platform Maker / level creator, was released on IOS through Madrid publisher tequila works in 2018.
Jonny hopper, head of glowmake studio, said in a press release released through Amazon: “the glowmake team has made incredible efforts on our exciting new IP, and Amazon games is a good partner.”. “The commitment of the Amazon game team to help us achieve our creative vision is amazing. We can’t wait to show the world our achievements.”

More importantly, glowmake is a small and relatively low-key studio, which implies the extent to which Amazon will look for new projects. The Lost Ark was a surprise, but after the early publicity of Amazon’s upcoming new world, it was not a particularly big surprise. Amazon already has an infrastructure to support one MMO. Why not release the second?
This can be said to be what Amazon needs to do for many years, especially when you consider its existence in a city like Seattle, there are 200 independent game studios at any given time; Amazon has enough talents in the game industry in its visualized backyard. It can become a third-party publishing giant at any time without leaving the local area code.
Although the upcoming new world may attract most of Amazon’s attention in the coming months, it is worth paying attention to its publishing work. Amazon obviously wants to enter the game industry with its fully owned original IP and market tested game style, but it can do a lot by handing Amazon’s money car to several carefully selected third-party studios. It would be crazy if this was the last time we heard about Amazon games as a publisher.
In other game centered Amazon news, the company also announced last week that its newly established Canadian studio Amazon games Montreal has invited Alexandre parizeau as the head of the studio. Parizeau, like the four founders of the studio, is a veteran in the game industry. He once worked in the rainbow 6 franchise of Ubisoft software.
At this point, the real surprise of Amazon game Montreal is that if its first game is not an online multiplayer modern tactical shooting game with real physical characteristics. (seriously, guys, throw us a curve ball. Make a dynamic cartoon game and let the neon pink rabbit explore the power of friendship.)

🚨NEWS DROP! 🚨

We are VERY proud to announce that we've partnered with #AmazonGames for our next big super secret project!

Details you say? Look no further, all you need to know – for now – is right here!

πŸ‘€πŸ‘‰https://t.co/rK49x8gYLM#GuildfordGameDev #GameDevJobs #AmazonGames pic.twitter.com/kYeLuvreAL

— Glowmade (@glowmade) September 22, 2021

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