Amazon is adding some promotional brands to the Seattle Kraken’s helmet, and the city’s new NHL team will play in the first season of next month.The smile logo of the tech giant will be affixed to the sides of the midnight blue helmet that the Kraken wears at home. The team Revealed on Tuesday.
When the team leaves their home in the Climate Commitment Arena, a decal with “Climate Commitment” will be affixed to the white helmet to draw attention to the effort to get the company to commit. Net zero carbon by 2040.
Amazon founder Jeff Bezos first announced the creation of a climate pledge in September 2019, setting ambitious greenhouse gas emissions targets for the tech giant and urging other companies to do the same. In June 2020, Amazon purchased the naming rights for the re-developed KeyArena in Seattle and placed the nickname of the climate promise on the 18,100-seat venue.
Took a sneak peek @Seattle sea monster Is the helmet available? ? ? ?
On the road, every player will represent @climatepledge On their helmets.On the ice at home, their midnight blue headdress will be decorated with @AmazonIconic smile.
Which is your favorite? ⤵️ pic.twitter.com/LgONt8mGcg
-Climate Promise Arena (@ClimateArena) September 14, 2021
The other 31 NHL teams added corporate sponsor logos to their helmets for the first time last season to make up for some of the lost revenue due to the COVID-19 pandemic and empty arenas.Union Commissioner Gary Bateman Confirmed in June Advertising will continue to exist in the 2021-22 season.
The sponsor logo-most likely to include Amazon again-will appear on the team’s jersey next season.
Kraken plans to start their first season in Las Vegas on October 12. Before the home game against the Vancouver Canucks on October 23, the team will play four away games.