Mixed reality is entering the field of sports marketing.
The latest example is at the autzen stadium in Eugene, Oregon, on Saturday afternoon. The Xbox showed a unique mixed reality experience at the halftime of the Oregon vs. Oregon football game to promote halo infinite.
An aircraft used for halo was projected onto the field before the signs were dropped for halo infinity and the University of Oregon. The hybrid reality technology was displayed on the big screen of the Olympic Stadium (12276 square feet, the largest in college football) and shared online.
Although it looks very realistic, the flying car is not actually in the stadium. However, the CEO of halo did appear in the game. The Oregon marching band played the voice of halo infinite, the latest issue of Microsoft halo franchise, which will be officially launched next month.
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Other teams have tried similar mixed reality experiences, including the NFL’s Carolina Panthers and the Baltimore Ravens.