TL; PhD
- Google has confirmed that the Pixel 6 Pro will be “expensive.”
- The details come from Rick Osterloh in an interview with Der Spiegel.
- Pixel 6 Pro and vanilla Pixel 6 are expected to debut in the next few months.
Google officially released Pixel 6 and Pixel 6 Pro yesterday, and revealed some interesting details in the process. However, one key detail that has not been mentioned is the price. Now, Google’s Rick Osterloh hints that the Pixel 6 Pro may be bad news for those who want an ultra-thin price.
In an interview with a German publication Der Spiegel (pass Reddit User u/Sommer Dr.), Osterloh confirmed that Pixel 6 Pro “will be expensive.” Google’s senior vice president of devices and services also described the phone as a “mainstream high-end product” and hinted at higher prices to support the “latest technology” being used.
Usually the company will lower the price of the product, especially if it is more expensive than the previous iteration. But Ostrow seems to think this is a signal of Google’s intentions.
Please see the complete machine translation exchange below:
Mirror: Google has been selling its own smartphones since 2010. Is the new device trying to gain market share in the high-end market?
Ostello: We have not entered the flagship smartphone field in the past two years-before that, it was not true. But the expensive Pixel 6 Pro is specifically designed for users who need the latest technology. This is an important new approach for us, and we believe it will help us be attractive in new market segments. But Pixel 6 is also at the top end and can keep up with competing products. I describe it as a “mainstream premium product.”
Pixel 6 Pro: The right Google flagship?
Pixel 5 equipped with Snapdragon 765G competed with Samsung Galaxy S20 FE and OnePlus Nord at a price of $699 when it was released. Both are excellent equipment, but neither is the pinnacle of their company’s products. Pixel 6 Pro seems to herald a change in Google’s philosophy.
We already know what will happen. Early hands-on details point to a 120Hz 6.7-inch QHD+ display with Google’s custom Tensor SoC. It is expected that there will be new camera hardware, equipped with a 4x optical zoom snapshot device.
Of course, Osterloh did not give us an actual number, even when asked Der Spiegel, So “expensive” really depends on the explanation. But if Google is really targeting the real flagship market, Pixel 6 Pro may be the first device in its family to break the $1,000 mark.
Where do you think Google will price the Pixel 6 Pro? How much are you willing to pay? Please be sure to vote in our poll above.