Former Starbucks CEO Howard Schultz is launching a free online learning program designed to help small businesses acquire the necessary skills to recover from the COVID-19 pandemic.Is called Return to business, The program was created with CreativeLive, an online learning resource manufacturer based in Seattle.
Schultz is funding this work Ames Project, A program co-sponsored by his wife Sheri to incubate and support innovation and provide more opportunities and opportunities for more people.
BackTo.Biz will contain more than 400 video courses, articles and tools from various entrepreneurs, designed to help small business owners expand their knowledge and skills on the following topics: recruitment, e-commerce, brand building, business model transformation, management Pressure and so on.
“The future of America depends on our entrepreneurial fire,” Schultz said in a letter to supporters. “But in recent years, many entrepreneurs’ inner sparks have been trying to find oxygen to burn. There are many reasons: learning and community needs, lack of capital and social networks, leading to systemic failures that many people have not even tried. This is why I I believe this COVID recovery platform is very important.”
Schultz has worked with many business leaders and non-profit organizations to raise awareness of the program, including Starbucks, Microsoft, Facebook, Salesforce, Chase, etc.
CreativeLive was founded in 2010 by professional photographer Chase Jarvis, focusing on online courses related to creativity, but also hosting videos related to leadership, business, and self-improvement. The company offers more than 2,000 courses and the number of students has reached 10 million.