Acumatica shines in its marketing plan.
The company and team announced on Tuesday that the cloud based enterprise resource planning software manufacturer, headquartered in Cochrane, Washington, is a major sponsor of IndyCar, operated by paretta Autosport.
Paretta Autosport is the only female owned, female driven and female forward team to participate in the NTT IndyCar series and will compete at the Grand Prix of the large mechanical music city in Nashville, Tennessee this weekend.
More than 62% of the teams are composed of women in various roles, including driver Simone de Silvestro. Founded in 2021, paretta Autosport, headquartered in Detroit, said its goal is to “shine a light on the diversity and inclusiveness of all, cultivate talents, and provide stem’s workforce with services far beyond auto sports.”
Team CEO Beth pareta called acumatica the “perfect company” that sponsors its cars.
Pareta said at the press conference, “like us, acumatica is keen to deepen its diversity, fairness and inclusiveness initiatives. We are proud to be able to demonstrate these efforts on the racetrack to inspire others.”.
For its part, acumatica said it would continue to invest in diversification and give priority to hiring women. The company was founded in 2008 and has more than 500 employees. In 2021, 40% of new employees in acumatica are women.
John case, CEO of acumatica, said, “we are focused on our acumaticares project, which aims to make the world a better and more inclusive place.”. “Paretta Autosport is committed to training the next generation of women in stem, which resonates deeply with us because we seek to create opportunities for women in our industry.”
The game is scheduled to be held at noon on Sunday and will be broadcast on NBC.