The growth rate of Twitch slowed down in the summer but did not eliminate it; Facebook Gaming continued to expand its share in the live broadcast market; a new competitor squeezed into the scene; and Amazon’s New world With players flocking to its closed beta, last month’s viewing time reached 34 million hours.
The Israeli company just released the latest “State of Stream” report Flow element, A provider of tools and services for VOD production, cooperates with its analysis partner Rainmaker.gg in Chicago.
Amazon’s Twitch still controls most viewers for live broadcasts, with 1.8 billion hours of content broadcast in July. Although this is still 23% higher than the July 2020 figure, it is a significant monthly decline for Twitch, which is mainly attributed to the beginning of summer.
Naturally, this means that most of the top 10 games on Twitch also lost some ratings, including Grand Theft Auto V, League of Legends, especially my world, Its total watch time in July decreased by 27%.
Audience of Amazon’s upcoming MMORPG New world However, it turned out that it extended to Twitch. Its closed beta period lasted from July 20th to August 2nd. It was selected by multiple live broadcasters who focused on MMO. Although it did not enter the top 10 in July, it did get 34 million hours of viewing. time.
According to Rainmaker’s data, this makes New worldThe beta version of is ranked 14th on Twitch that month. This is another data point that is beneficial to Amazon, as it is committed to breaking its long-running cold streak in game development before the game’s (recently postponed) September 28 release date.
Twitch’s game content is declining as a whole, and the chat category is the only one that ranks first all the year round, but its non-gaming channels are on the rise. As we saw last year, during the pandemic, many people turned to Twitch to seek an alternative to social networks and/or hobbyist networks, which caused audiences to pay a lot of attention to previously obscure content categories.
This includes art (up 149%), music (325%) and ASMR (231%). Twitch’s sports category, Launched in July 2020Since then, the number of Twitch viewers has surged by 1,222%, and Twitch has reached agreements with old UFC fighting, professional wrestling, talk radio, and international football matches.
Other analysts pointed out that the National Women’s Football League is the champion of the sports category. Peak audience is the largest Any relevant content for the second quarter of 2021.
Somewhat inexplicably, although Twitch faltered in June and July, Facebook Gaming’s market share has been steadily increasing. Although its overall audience is still a small part of Twitch, it set a new viewing record of 533 million hours in July, and the number of viewers increased by 53% year-on-year.
The key to Facebook’s slow but sustained growth in this area seems to be its greater focus on mobile games, such as international hits Garena Free Fire and Arena of Valor Attracted audiences from all over the world.Although Facebook Public relations problems worsened, It does have its social network support, which gives it an additional audience that Amazon can’t fully match.
Although the viewing time of Trovo in July was only 22 million hours, it increased by 29% between the first and second quarters of this year. Like Facebook Gaming, it pays significantly more attention to mobile games. Call of duty phone Reached second place on Trovo in July.
This is not important at all in the current state, but the reason for paying attention to Trovo is that it is owned by the Chinese technology group Tencent.
You may know that Tencent owns all or part of the equity in many of the largest companies in the video game sector, including Riot (League of Legends), epic game (Fort night), Activision Blizzard (Call of Duty, World of Warcraft), TiMi Studios (recently opened an office in Seattle), and As of last month, Sumo Group, the parent company of the new Timbre Games in Vancouver.
Although just having a huge corporate supporter does not necessarily mean that Trovo will succeed, as we saw on Microsoft’s Mixer, Trovo may eventually develop into a real threat to Twitch’s current market dominance. Amazon can stand on this point.