According to a new report from Amazon, Amazon has a “dominant share” of the US smart speaker market, accounting for 69% of the equipment sold in the past five years. Consumer Intelligence Research Partners (CIRP).
Studies have shown that the unit sales of Google Home, Apple HomePod and Facebook Portal have increased to varying degrees, but this is not enough to significantly weaken the leading position of Amazon Echo in the installed base (cumulative sales units).
CIRP estimates that as of June 2021, Google accounted for 25% of the installed base, Apple accounted for 5%, Facebook accounted for 1%, and Amazon accounted for 69%.
Google Home was launched at the end of 2016 and accounted for 31% of the US installed base by the end of 2017, but its share has declined since then.
Amazon pioneered the Echo smart speaker and launched the Alexa voice assistant in 2014. The company seems to benefit from its position in many ways.
CIRP partner and co-founder Mike Levin said in a statement: “A key goal for everyone in the industry is to get as many units as possible into as many households as possible.” “In one family. With multiple devices, smart speaker platforms can claim that the real real estate is theirs, because the barrier to switching becomes very high.”
He added: “Amazon is a leader in customers with multiple devices. We estimate that more than 20 million American households have more than one Echo, and approximately 8 million American households have multiple Google Homes.”
CIRP estimates that the total installed base of smart speakers in the United States has grown from 20 million units in June 2017 to 126 million units in June 2021.