Dhruv Bhutani / Android Authority
The smartphone market is more competitive than ever. Everywhere, there is a new OEM who is striving for opportunities to shine. Coupled with the global pandemic, it becomes more challenging for a young brand to become famous. Some brands may think that such setbacks are impossible, but realme has risen to the challenge after such an uncertain year and has grown to new heights. The question is, how did realme come from?
Short history, long-term vision
Realme was launched in August 2018 just a few years ago, and its new goal is to provide young people with leapfrogging products with trend-setting designs. The company’s DNA is committed to creating young, authentic, stylish and excellent products, and it appears to be paying off.
In fact, realme is the fastest brand to achieve sales of 100 million units, and it has not slowed down. It plans to continue to enter the high-end segment of the smartphone industry, and its three-year history provides a strong support base. Realme has supported 61 global markets in Europe, Asia, Australia and other places. So, how is this rapid rise achieved?
Better year by year
In just a few weeks after establishing brand value, realme brought its first device to India. Realme 2 sold 2 million during Diwali and reached 3 million users by the end of the year.
By the beginning of 2019, realme had established a foothold in 10 other global markets and accelerated its European timetable to enter the European continent at the end of March. 2019 proved to be a crucial year for realme’s expansion. It entered China with realme X, followed by Russia. By October, realme achieved a shipment of 10 million. With the support of its early adoption of the Snapdragon 7 series, it achieved a growth of 808% in just one year.
Realme ended its strong performance in 2019 with realme X2 Pro, which won the team’s Editor’s Choice Medal Android Authority. It brought total shipments to a staggering 25 million-almost reaching the 100 million mark.
Many smartphone brands have high hopes for entering 2020, and realme welcomes the new year with the launch of realme X50 5G. It is one of the first devices to use Snapdragon 865 SoC, indicating that realme will continue to exist.
With the advent of 2020, realme unveiled the X3 SuperZoom, 125W UltraDart charging, and ranked among the top five in 13 markets around the world. At the end of a turbulent year, realme’s sales exceeded the 50 million mark, which brought us to where we are today.
Where should we go in the future?
Realme is determined to maintain control of the smartphone market and push sales to new heights. Therefore, it must bring first-class specifications to its next flagship device. That brand new flagship is the realme GT Master Edition series, which contains all the specifications you can ask for.
For starters, realme’s next phone will be thin and light. It was designed in collaboration with the famous designer Naoto Fukasawa. It is only 8 mm thick and weighs only 179 grams. The idea is that you can take your phone anywhere without feeling that it hinders your desire to explore.
We can also expect Qualcomm’s Snapdragon 870 5G SoC to become the core of the next realme device. According to realme, it should provide enough power and speed, and the 65W SuperDart Charge can make you stand up again in less than half an hour. Of course, with this power and speed, you will need realme’s stainless steel cooling system to maintain optimal performance.
Like any high-end mobile phone aimed at young consumers, the camera is a vital feature. For this device, realme turned to Sony and its flagship 64MP sensor. You will find the optical stabilization function, which is the largest sensor in realme’s history.
In addition to realme’s new flagship, the company will also launch its first notebook computer, the realme Book. The new machine is equipped with a full-view 2K display, which is ideal for work and entertainment. The 11th generation Intel Core processor has all the features you need. Realme’s PC Connect function also allows users to synchronize their mobile phones with their laptops, and easily experience the rich applications of the former, making work and study more convenient.