Robert Triggs/Android Authority
- According to reports, the sales figures of the Galaxy S21 series are very disappointing compared to the older S series flagship products.
- Due to declining sales and low income, Samsung is clearly reviewing its mobile business.
- The sales volume of the Galaxy S21 series is 20% lower than that of the S20 and 47% lower than that of the S10 mobile phone.
Samsung’s Galaxy S21 series may be cheaper than its predecessor, but its sales are reported to be the worst in Samsung’s recent history. Numbers reported by Counterpoint Research (via Neville) Shows that the sales of Galaxy S21 have dropped significantly compared with the sales of Galaxy S20, S10 and even the old flagship. This slowdown in growth is obviously also a wake-up call for Samsung, which is said to be conducting an internal review of its mobile business.
You may also like: The complete history of the Galaxy S series
According to data from Counterpoint Research, the Galaxy S21 series sold approximately 13.5 million units worldwide in the first six months of its launch. In contrast, Samsung’s Galaxy S20 series sales increased by 20% during the same period. Compared with the Galaxy S10 series, these numbers look even more discordant, the latter’s sales increased significantly by 47% in the first six months. Below you can see a comparison chart of Galaxy S21 sales data drawn by Counterpoint and the old flagship.
Samsung’s Ruffled Feather
according to electronicDue to sluggish earnings, Samsung’s leadership conducted a “special review” of the mobile sector throughout August. According to reports, this type of review is conducted when the top management believes that there is a problem with a particular business unit. According to the progress of the review, the company can audit its mobile business.
Judging from the current situation, it is believed that Samsung may not be able to achieve the sales target of the Galaxy S21 series.
A source also told electronic Chip maker MediaTek told Samsung that it was unable to meet its SoC orders, partly because of a global shortage of chips, but also because of the company’s weakening position in the market.
At the same time, it is reported that Xiaomi has surpassed Samsung to become Europe’s top smartphone supplier. The Chinese mobile phone manufacturer is also close to Samsung on a global scale. According to a recent Canalys report, Xiaomi ranks second in the global smartphone market, only a fraction of Samsung.
New chips and foldable products are Samsung’s way out?
With the decline in sales of Samsung’s Galaxy S series, all eyes are on the performance of the company’s upcoming foldable phones.
According to reports, the Galaxy Z Fold 3 and Z Flip 3 will be cheaper than Samsung’s old foldable phones, which may lead to better sales. However, not everyone is satisfied with Samsung’s abandonment of the Galaxy Note series this year.In fact, a poll targeted Android Authority It shows that many people hope that Samsung will replace the S22 series with new Galaxy Note phones next year.
Samsung has not yet launched the rumored Galaxy S21 FE, which may reproduce the success of its predecessor. Coupled with the strong sales figures of the Galaxy A series, Samsung will soon find itself regaining lost ground. We will have to wait and see what happens.