Flowplay is an emerging social game company in Seattle. Its predecessor is Las Vegas world and casino world. The company has been acquired by casino and resort operator wind Creek hospitality. The terms of the transaction were not disclosed.
Headquartered in Atmore, Alabama, wind Creek manages 10 casinos and racetracks in the United States and the Caribbean, and provides services to poach band of Creek Indians, the only federally recognized Indian tribe in Alabama.
According to a press release, the 3000 person company acquired flowplay “to diversify its business and expand its customer base beyond its existing target markets for land casino operations”. In addition to the physical location, wind Creek also operates windcreekcasino. Common domain name format.
“We look forward to expanding into this exciting digital field,” Stephanie A. Bryan, chairman and CEO of Crick Indian band, said in a statement.
Derek Morton, CEO of flowplay. (flowplay photo)
Flowplay is a developer, publisher and operator that generates sales through the freemium model. It also operates a white label business. The company has more than 75 million registered users.
As more and more people play video games, the start-up company is one of many game companies that has experienced large-scale growth. Its income has more than doubled in the past two years.
Derrick Morton, CEO of flowplay, co founded the studio with CTO Doug Pearson 15 years ago. He said that the discussion with wind Creek had lasted for many years.
He told geekwire: “they have a unique insight into the market. They think we can succeed in these markets, which has brought great changes this time.”.
Morton, a former executive of GameHouse and RealNetworks, will continue to lead flowplay, which will maintain its brand and stay in Seattle. Pearson, who previously founded and led Threepenny software, a mobile game studio, and 64 full-time employees will also remain.
“No one goes anywhere,” Morton said. “There is basically no overlap between the two organizations.”
Flowplay bought back its shares from investors last year and was fully owned by employees and founders. Morton said the deal had nothing to do with the wind Creek acquisition.
“We tried our best to find a buyer in 2020, but there was no buyer in the end,” he said. “Wind Creek contacted us again this summer, had an interesting discussion on our business and proposed ways to further expand the company.”
According to pitchbook, flowplay raised $7.2 million from investors, including Intel Capital, Atlas accelerator, family office and angel investors. The board members include Michael schutzler, CEO of WTIA, and Mike Slade, co-founder of Second Avenue partners.