Enhanced writing startups in Seattle Textile Whether in Gmail, Outlook or elsewhere, we have been committed to helping people better communicate where they work.Now Textio is bringing features to places that people often use Speak Regarding where they work: LinkedIn.
Textile Announced on Tuesday Its writing guidelines for corporate customers can now be integrated with the business-centric social media platforms owned by Microsoft.
This move builds on Textio’s expansion of product offerings last fall, when the company captured the events of 2020 and a higher awareness of diversity, fairness and inclusiveness. Textio’s core platform adds features to help companies and brands choose the right language on their websites, blog posts, internal communications, and other places.
“The expansion of LinkedIn social media directly reflects the fact that it is not just one or two people who write official communications on behalf of the company,” Textio CEO Kieran Snyder Tell GeekWire.
“I increasingly think that when people look for a job or evaluate a company, they will check all social media, especially the professional field that represents the organization,” she added. “It may be something written by your employer branding team, but it may also be something your 10,000 employees write about their feelings about your company every day.”
Textio is directly integrated into LinkedIn’s user interface. As shown in the image above, this guide (highlighted words or phrases and suggestions) helps people understand the inclusiveness of what they post.
“The idea is that any time I post on LinkedIn or comment on someone else’s posts on LinkedIn, I will get this level of support, and I have the opportunity to change what I am writing before publishing,” Snyder Say.
Broadening the objects and scope that Textio hopes to cover has only been emphasized in social justice-related issues in the past year or more. The start-up with a history of nearly 7 years initially focused on the recruitment and recruitment process, as well as the language used in the recruitment information. And Snyder is not sure when to target more communication, whether the company will respond to and support their DEI conversations outside of the strict hiring process.
She was extremely pleasantly surprised.
The past four quarters are four of the six strongest quarters in startup history. The company has recovered from the challenges it and many companies faced at the beginning of the pandemic. Textio began to have 293 customers in its larger commercial enterprise sector in 2020, and today this number is 676, and it is still growing.
Snyder said: “This is definitely a good year, and I don’t think that would be the case if we didn’t build the demand that people got from the pandemic.” “If we only stayed where we were two years ago, I think we I won’t see the same rebound.”
Textio was founded in 2014 by Snyder and Jensen Harris, who previously worked in productivity tools at Microsoft. The company has raised $41.5 million, fired a significant portion of the team when the pandemic began, and now the number of employees has returned to just under 100.
related: Research ranks Washington as the biggest term abuser in job advertisements; startup CEOs tell us why words are important
Snyder, who served as CEO of the Year at the 2021 GeekWire Awards, said that Textio is hiring “a considerable number of people,” but the startup no longer has a dedicated office space in downtown Seattle. They adopted a completely remote mindset and recruited in eight different states. Nearly half of the recruiters in the past 12 months came from outside Washington state.
“We are the epitome of the experience of many organizations, facing challenges in the first half of this year, and then rebounding. In the past year, a strong focus on fairness and inclusiveness has been important to us, as well as internally,” Snyder said. He added that remote recruitment has done important things to Textio’s own diversity and representativeness.
“I personally think this is the next wave of equity work,” she said. “Our view on Textio is how we can reinvest some of the physical space-related costs back into our team to make the remote control great.”