David Immel/Android Authority
- Google will soon introduce free streaming media channels in its Chromecast devices.
- These channels can be provided along with the company’s current paid content.
- It may be launched later this year or early 2022.
Google may soon add free TV channels to Google TV on its partner smart TVs and its own streaming hardware, which may make Chromecast more attractive to cable users.
Google has already held talks with free, ad-supported streaming TV (FAST) distribution channels. protocol report. These channels will appear alongside the company’s current set of paid services, from YouTube TV to other supported streaming media platforms. These FAST channels will also contain advertising breaks and screen watermarks, similar to linear channels that you can access using an antenna. The report added that Chromecast users may be able to browse these channels through a dedicated live TV menu.
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This move is rumored to have occurred after TV manufacturers and content providers (such as Samsung, Amazon, and Roku) saw the popularity of the FAST channel rise. It is not clear which channels Google may add to its platform, but these increases will provide potential buyers with another reason to snap up the company’s streaming hardware.
As for the rumored release date, protocol It is hinted that Google may announce this feature in the next few months, but it is expected to make its debut in early 2022, in line with TV manufacturers.