A24’s summer hit, The Green Knight, will temporarily withdraw from its films that are only shown in theaters. As Hollywood continues to innovate on the decline in box office revenue, this boutique publisher is trying new things with a one-day streaming option.
The Green Knight streaming event is currently one of many mixed publishing strategies. It is understandable that because the audience (and understandable) still has doubts about returning to the film, it is understandable that the studio is trying to recover the cost.
This whole process is full of pressure.and Increasing litigation, Income stabilizes, And worried that the public is encouraged to take unnecessary risks, and the state of the movie’s release is not good.
Did A24 crack this? Will the Green Knight streaming event be a successful formula? This is the key.
The new world of cinema
Putting aside all the industrial panic, it is clear that COVID-19 is the culprit, um…all of this. When the pandemic is under control, things will at least return to normal.
A24 originally only released “Green Knight” in theaters to maintain a certain type of experience. But they are also investing in their future as a film distributor, and “Green Knight” will be shown in theaters. This industry needs movie theaters, just like movie theaters need movies.
Now that the genie is out, some of the streaming methods of the day may continue to exist. If so, Hollywood will need to figure out what is profitable and what is not profitable in the short and long term.
Green Knight Streaming Event
David Lowry’s epic fantasy works based on the legend of Sir Arthur Gawain and the Green Knight are very popular in the summer. With an opening day of $3 million in revenue, it is more than just competing with larger, more mainstream games.
There is no doubt that during the pandemic, “Green Knight” brought hope to the future of the film. But it may attract more attention. A24 has a plan to make this movie available online only on August 18 for anyone who cannot or will not go to the cinema to watch.
Green Knight streaming options are more limited than anything we have seen so far.
This One-day green knight streaming event The company’s screening room platform will be used. Unlike most digital rentals and purchases, this movie is only available within a four-hour window. For only $20, American viewers can watch it anytime between 6pm and 10pm Pacific time. The stream also includes bonus Q&A with actors and crew members.
This is a fresh attempt. No one will leave “owning” this movie. The price is steep, but cheaper than a movie ticket. Those who want to go to the theater can still do it. A24 has not really competed with itself by providing such a small window. All in all, this is almost a win-win situation.
But we will have to wait and see what happens.
A24 is not starting from scratch. The Green Knight streaming event is just one of many methods.
Disney made the bold choice to allow Disney Plus subscribers to watch things like Mulan, Crura, Black widow, and Jungle cruising On the same day they were released. However, these are “Advanced Access” headings. In addition to the monthly or annual subscription fee, subscribers must also pay $30 per movie to have unlimited access to premium movies.
Check: Everything you can watch on Disney Plus
In theory, this publishing model could allow Disney to make some money back and at the same time incentivize subscriptions to their streaming media. In fact, Disney’s performance exceeded analyst expectations. Significant increase in subscriptions.
Disney has chosen not to release its latest movie Free Guy on Premiere Access, and in terms of Marvel, the company plans to retain Shangqi and Legend of Ten Rings Also left streamerSo, maybe we are reaching the point of diminishing returns.
Make subscribers free?
Warner Bros. took a more dramatic, arguably populist approach.
Instead of mixing theatrical releases with overpriced VOD options, the company provided its entire 2021 output on its streaming site HBO Max.So, every Warner Bros. movie, from Godzilla vs.hole arrive Suicide squad to Dune can be played online for free on the day of release.
Brand new movies are a good bait to attract streaming clients.
Okay, so none of these are actually free. Like Disney, you do need to subscribe to the HBO Max service. Since HBO Max is still a relatively new player in streaming games, this is not just an accident of COVID. This is also a way to increase subscription revenue. The 2021 movie is the bait, it is very tempting. When subscriptions stagnate (and hope the pandemic is over), this will not be a money-making tool for Warner. Then they may need to reassess.
Is the Green Knight streaming event the way forward?
Frederick Brichert/Android Authority
There is no doubt that big companies like Disney and Warner Bros. know what they are doing. Even taking into account the loss of individual films such as “Black Widow” and “Suicide Squad”, subscriptions to Disney Plus and HBO Max have also surged, which is undoubtedly at least partly due to the mixed distribution.
But when the dust settles and subscriptions peak, then what? What about smaller costumes like A24 or Neon or Bleecker Street or Breaking Glass Pictures or Abramorama?
Limited one-day streaming options may be the way forward. Of course, smaller games that have not entered all markets can take advantage of underserved audiences who still want to see independent games.
I think we will all see how the Green Knight streaming option develops and starts from there.