Gordon software raised $25million, and the technology developed by the company can help airlines and travel websites to up sell to customers through additional functions.
Bellevue, Washington – this startup was founded in 2017 by Stephen Grabowski and Joe sare. They worked together in skyscanner, a travel search engine, and then worked together to establish Gordon. The start-up company provides an application programming interface (API) that can be inserted into the existing ticketing system to sell up auxiliary products, such as luggage or seat selection.
CEO Grabowski said in a statement: “most of the aviation industry is in a situation of technological time distortion, using outdated systems that cannot communicate with each other.”.
The company said it worked with global industry giants, including hopper, Priceline and trip. COM, and nearly 100 airlines. The company added that due to the sharp rebound in the tourism industry, its revenue has increased by 350% in the past six months.
Gordon said that in the past decade, up selling customers accounted for a larger proportion of airline revenue. The company added that the profit margin of auxiliary equipment was relatively high, and without them, many airlines would not be profitable.
It is not the only company that develops software for travel companies. For example, Expedia group announced in May that it would launch a platform to provide infrastructure for other companies to establish online tourism business.
Gordon plans to use this fund to triple its total number of employees by the end of the year, which will consist of more than 30 employees and 80 contractors. The start-up company will also seek to implement new additional functions for customers, such as insurance and ticket price protection, automatic check-in and health testing.
The company mainly works in remote areas and has eight employees in the Pacific Northwest.
“Accomplice” and its sister company vinyl led this round of negotiations, and kinnevik, DST global partners and latitude also participated in the negotiations. These companies have focused their investment strategies on tourism, including well-known investments such as airbnb, hopper and travelperk. It is also supported by Y combinator, an entrepreneurial accelerator.
The startup said it was profitable and had raised $33million so far. It is currently worth $200million.