That’s the gist of a rare report from the Wall Street Journal on Friday afternoon. The report quoted some “people familiar with the matter” as saying that Amazon had been in dialogue with consultants on the idea, and then quickly added a mandatory warning that there was no guarantee of an offer, let alone a deal.
The report said Amazon was one of many “potential buyers” and then warned again that “no deal is imminent, there may be no deal at all.”
At least someone made some money on it. Peloton’s share price soared 40% in after hours trading and then cooled to 28% higher than the company’s closing price of $24.60 on Friday. Pelton’s stock market has fallen nearly 85% since the start of 2019 coronavirus disease in December 2020.
Peloton completed its acquisition of Seattle fitness manufacturer Precor for $420 million last year, when the New York based company was taking steps to increase production capacity.
For the record, this is not the first time we have seen people crazy about the possibility of Amazon sports bike. Remember the “prime bike” that wasn’t really?
Amazon declined to comment, citing its consistent policy against responding to rumors and speculation.