Amazon’s new video game “new world” was released on Tuesday. Social media popularity and online participation are high, and the number of players has exceeded 750000.
However, the real test will be whether anyone is still playing it in a month.
However, this did not prevent Amazon founder Jeff Bezos from congratulating the successful launch of the new world team, nor did it prevent him from casting a shadow on the opponents. Eight months ago, after Amazon decided to shut down its hero shooter crucible, its game department never seemed to take off, and analysts were willing to say so.
However, eight months is a long time for the video game industry, and the new world will enter its first weekend with strong momentum.
On the release date, the number of concurrent players of backup historical MMORPG on steam reached a peak of 707230, which is the overall record in 2021. These figures only rose in a week; On Friday morning, at the time of writing this article, steamdb tracked nearly 800000 simultaneous players in the new world.
Interestingly, Amazon seems to have quietly solved the queuing problem of the new world on the release day. I was able to enter the game directly around 12:30 p.m. without waiting to log in to the server, although the game had nearly 100000 active players at that time. It is reported that Amazon has even doubled the number of servers available in North America.
New world also performed well on Amazon’s live platform twitch. Sully gnome, an independent statistical tracking agency, reported that the viewing time of “new world” on twitter on the first day reached 34 million hours, with a peak of more than 980000 simultaneous viewing. A quarter of its audience comes from two top game channels, Michael “shroud” grizek and fextralife community stream, both of which have more than 110000 viewers during the new world period.
To make a long story short, even if the audience of new world fell sharply in the next few weeks, Amazon successfully used twitch as part of its release, which will provide a huge harvest for marketing and public relations professionals.
Although the crater is a bit exaggerated, it is still an obvious risk. New world is a large multiplayer online game, focusing on the “multiplayer” part. It depends on that in a few weeks, when there are a reasonable number of players at the level limit, there are still such numbers. If not, the new world will be in trouble.
Most of the Games in new world revolve around large-scale battles. The three player factions compete with each other for control of the territory, as well as for monsters on the island. The PVP game can play up to 50 games against 50 battlefields, and the invasion requires up to 50 players to resist wave after wave of enemies.
If the new world has a single subtitle function, it is. Etnam island is a powder keg, and players have been trying to help it explode. The push-pull between factions and non player forces on the island is a common background in new world, even if you didn’t actively participate at that time, and it makes the game feel that it is actually set on the edge of a dangerous border.
However, in addition, there are many criticisms about the structure of the new world. It provides very limited player customization, so about 90% of the player group eventually looks like the same tough white, and the tasks I have received so far are slightly annoying acquisition / kill tasks 10 years ago, let alone now.
The new world’s free-form approach to role skills and careers does eventually give you a lot to do – each role can play every role, make every item, collect every resource, as long as you are willing to hone relevant skills – but so far, the upgrading process has been a little difficult. I was promised an epic adventure on the island of undead hell. On the contrary, my most nervous moment so far is a wild boar jumping on me. For all the mysterious miracles displayed in the early games of new world, it is like a sea of thieves.
This is the general problem of MMORPG and the current media response. Amazon and its supporters hope to take “new world” as its major breakthrough to prove the rationality of its multi-year investment, while its critics quietly support the failure of “new world”.
However, this is an MMORPG, which means that it doesn’t really start until you invest 40 hours and reach level 60. There is just not enough time to decide whether it is worth celebrating or burying. If there are enough people playing new world on November 1, so that it has a very active ending, it is time for Amazon to open champagne.
Even so, according to the current number of players, “new world” has sold hundreds of thousands of copies. The launch of the new world was successful, which is nothing. However, compared with any other type of game, the new world will have to do its best to stick to this landing, otherwise it will only be a success on paper.