For whole food customers, the price of grocery delivery will be higher.
Amazon will charge a service fee of $9.95 for whole food delivery orders from October 25, Bloomberg reported. Free grocery delivery is an order that former Amazon super members spent more than $35.
Amazon said the fee would cover the operating costs of delivering orders.
Amazon’s other food distribution services will not change the pick-up order of Amazon fresh or whole foods (prime members need an order of at least $35).
The pandemic led to a surge in distribution orders for whole foods and other foods such as instacart and Wal Mart. A total food spokesman said that the order volume of total food in 2020 was more than three times that in 2019.
After acquiring whole foods for us $13.7 billion in 2017, Amazon significantly expanded its physical retail footprint and entered the field of groceries. Since then, Amazon has launched many major member offers and other innovations in the store.
The company announced earlier this month that its first “just going out” cashless experience launched in Amazon go convenience store will begin to be launched in whole foods stores.
