Spotify was founded on April 23, 2006 by Daniel Ek and Martin Lorentzon. It is an audio streaming service. The platform is very large and is one of the well-known figures in the field of streaming media services. According to a report in 2021, the app gained nearly 365 million monthly active users. In addition, nearly 165 million subscribers chose to become members of the premium version. The platform has recorded music and is protected by copyright. There are also nearly 70 million songs from various genres and artists on its platform.
There are many outings for streaming services, and Spotify is one of them. Spotify comes with a series of features that can reference artists that users have been following and listening to. Their new application will keep track of this year’s records. Spotify revealed Spotify Only You, which is their new feature, its basic function is to tell audio natal pictures and other facts about streaming habits. Another outing that Spotify plans to launch in 2021 is Spotify Wrapped, which is what this article will introduce.
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How about “Spotify for Artists”?
As one of the leading music streaming services, Spotify launched “Fan Insights” in November 2015. This was a panel that was still in its initial or beta form at the time, allowing artists to access monthly audience data, geographic data, demographic information, preferences, and more. This group is particularly beneficial to managers and up-and-coming artists. The panel was upgraded and upgraded from its beta standard in April 2017. The panel was renamed “Spotify for Artists” and the advertisement is open to all artists and managers. Other features have also been added, such as status verification, such as obtaining a check mark by the artist’s name, customizing personal information by adding photos, and promoting photos.
Spotify then further announced the “Upload Beta” in September 2018, allowing artists to upload directly to Spotify instead of going to tags or distributors. At the time, these features were only available to selected American artists, and they were also the only invitation. The advantage of this platform is that uploading is free, and artists get 100% of their income through the content or music they upload. Spotify eventually disbanded the plan and formulated a plan to stop direct uploads and delete all content previously uploaded in this way on July 1, 2019.
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Why isn’t it just a waste on Spotify?
Pink Pantheress is a singer, songwriter and producer. In 2021, she uploaded a number of songs on TikTok, and these songs are all popular. Some previous viral clicks were “Break It Off”. She eventually signed with two record companies, Parlophone and Elektra Records. Some of her previous singles even ranked 40th on the UK Singles Chart. In the past few days, users have noticed that some metal albums have disappeared from streaming apps. Just a waste, a song by PinkPantheress was also deleted from the playlist and Spotify’s entire platform. One possible reason may be that the label of the artist or his representative may have been voluntarily deleted. The availability of music depends entirely on the wishes of the artist or the record company it represents.
Spotify represents music from all over the world, and they must have been moving in this direction. Sometimes, certain terms and conditions of the label or artist cannot be met or reached. Sometimes the rights may change, resulting in unavailability due to changes in terms and conditions. One of the common reasons is that content or music may not allow or prevent access to certain countries/regions where rights have not been negotiated. Sometimes albums or singing are temporarily unavailable. Although if the song is not on Spotify and may be found in a user-created playlist before, it will not be playable and may be grayed out. It is good to navigate to settings and see which music is not available.
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What is Spotify’s business model?
Streaming media services are mainly operated under a free value-added business model, which means that basic services are free, but additional features require subscription fees. The revenue generated by Spotify mainly comes from users’ paid streaming subscriptions and advertising to third parties. The company launched the “Spotify for Artists” website in December 2013, explaining the business model and data revenue. The content on the streaming platform is generated by record companies and some independent artists, because the service provides royalties for music streaming. 70% of the total income is paid to the holder.
Spotify offers an unlimited subscription package almost as an Open Music Model (OMM). Although there is already DRM, that is, digital rights management indulgence restrictions. This is different from OMM and iTunes, and Amazon Music, which has stopped using DRM. Music Week editor Tim Ingham said that, unlike buying real CDs, streaming and downloading are increasingly better payment methods. Launching nearly hundreds of tracks every day, almost double the income potential, is a good source of income for artists.
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